Making Every Contact Count is an approach to behaviour change that utilises the millions of day-to-day interactions that organisations and people have with other people to support them in making positive changes to their physical and mental health and wellbeing.
Making Every Contact Count enables the opportunistic delivery of consistent and concise healthy lifestyle information and enables individuals to engage in conversations about their health at scale across organisations and populations. Drawing on behaviour change evidence, the approach maximises the opportunity within routine health and care interactions for a brief or very brief discussion on health and wellbeing factors.
A Making Every Contact Count interaction takes a matter of minutes and is not intended to add to the busy workloads of healthcare professionals and the wider workforce, rather it is structured to fit into and complement existing professional clinical, care and social engagement approaches. Evidence suggests that the broad adoption of the approach by people and organisations across health and care could potentially have a significant impact on the health of our population.
Rather than telling people what to do, Making Every Contact Count is about recognising opportunities to talk to people about their wellbeing using the skills of asking and listening. It’s about enhancing the conversations we have.
Our e-learning is designed to support learners in developing an understanding of public health and the factors that impact on a person’s health and wellbeing, emphasising how asking questions and listening effectively to people is a vital role for us all.