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In partnership with

project partners image Alcohol Learning Centre Public Health England



The Alcohol Identification and Brief Advice e-learning project (Alcohol IBA) helps professionals to identify those individuals whose drinking might impact their health, now or in the future and to deliver simple, structured advice aimed at reducing this risk. Courses available include delivering alcohol IBA in four settings: 

  • Primary Care

  • Community Pharmacy 

  • Hospitals

  • Dental Teams 

All four pathways were developed in collaboration with Public Health England.
NICE public health guideline PH24: ‘Alcohol-use disorders: preventing harmful drinking’, recommends that health and social care, criminal justice and community and voluntary sector professionals should routinely carry out alcohol risk identification and deliver brief advice as an integral part of practice.

Users learn how to use World Health Organisation validated tools to identify patients' levels of health risk from alcohol and how to intervene appropriately with those who could benefit from cutting down their alcohol consumption. The curriculum is based on the robust evidence-base of more than 60 controlled trials over 30 years which show that simple structured feedback and motivational advice lasting a few minutes is effective in reducing health risks from alcohol including hypertension, CHD, mouth, throat and breast cancers and many other conditions. Recipients reduce their alcohol intake by an average of 15% which will return a net saving to the health and social care system. Widespread use of IBA is therefore recognised as a contributor to Making Every Contact Count (MECC) and is a feature in the NHS Health Check, CQUIN programmes and efficiency savings programmes.


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