A new elearning programme to support education around the implementation of Baby Friendly standards in healthcare and public healthcare settings has been developed.

The programme is for healthcare professionals who have contact with pregnant women and new mothers. It aims to provide information about the importance of building close and loving relationships with baby during pregnancy and following birth, as well as information around breast and bottle feeding.

Topics covered by the session include:

• Challenges and Culture
• Importance of Breastfeeding
• Importance of Love
• Formula Feeding
• Providing Unbiased Information.

This programme is not intended to replace existing training. Instead it is intended to complement training for those in facilities which are implementing Baby Friendly standards.

It has been developed by Health Education England, elearning for healthcare (elfh) and the National Infant Feeding Network (Yorkshire and Humber). Unicef Baby Friendly Initiative has also given their
support to the programme.

For more information about the Infant Feeding elearning programme and for details of how to access the programme visit: https://www.e-lfh.org.uk/programmes/infant-feeding/

The elearning programme is available via the elfh Hub and the Electronic Staff Record.